Chappell Roan Billboard

Project: Billboard Announcement for the Release date of "The Giver"
Create an impactful, eye-catching billboard to announce the release date of Chappell Roan’s upcoming single, "The Giver." The billboard should generate excitement, intrigue, and anticipation for the release, encouraging fans to mark their calendars and listen to the song on its release date.
Target Audience:
● Primary: Fans of Chappell Roan, including pop and alternative music listeners.
● Secondary: Music lovers looking for fresh, emotional, and innovative music.
● Demographics: Primarily 18-34-year-olds, lgbtqia+, progressive, and digitally-savvy
individuals.
● Psychographics: Music enthusiasts with a passion for storytelling, authenticity, and
bold new artists.
Tone & Style:
● Look at the recent promotion of The Giver and try to match it:

Key Message:
● Announce the release date of "The Giver" on all streaming platforms
● Date focus: The release date should be the central point of the message.
Deliverable:
- Headline for a billboard